Marcus GuestChapter 20. Comparing Maps with Other Tools (SWOT & BMC)One of the big barriers to learning a new tool, like Wardley Maps, is not knowing if it will add more value than the tools you’ve…May 28May 28
Marcus GuestChapter 19. Mapping an Industry (Shipping)Global trade exploded after World War II but this was less to do with the plethora of bilateral agreements friendly nations signed between…May 21May 21
Marcus GuestChapter 18. On False MapsIf you mention maps many organisations claim they already have them — road maps, process maps, customer journey maps etc. — it can seem as…May 13May 13
Marcus GuestChapter 16. It’s All About The ChallengeIn 1558 Nicolò Zeno, an Italian nobleman from the Republic of Venice, published a map he had discovered in the storeroom of his family…Apr 15Apr 15
Marcus GuestChapter 15. Wardley Maps, Made Simple“Normally in military conflicts or even in games like chess we have some means of visualising the landscape through a map, whether it’s the…Apr 82Apr 82
Marcus GuestChapter 14. Maps are WeaponsA small group of Hungarian troops were camped in the Alps during the First World War. Their commander, a young lieutenant, decided to send…Apr 2Apr 2
Marcus GuestChapter 13. Landscapes as Force Multipliers“During a crisis, when you are caught up in a battle that will determine the outcome of the war” wrote Fujifilm CEO Shigetaka Komori, the…Mar 26Mar 26
Marcus GuestChapter 12. The Hierarchy of Strategic Thinking“Why would an organisation not want to see the landscape they’re competing in?”— Simon WardleyMar 18Mar 18
Marcus GuestChapter 11. The Art of War, Rebooted“Everything that needs to be said has already been said. But since no one was listening, everything must be said again” ― André GideMar 12Mar 12