Marcus Guest – Medium

Marcus Guest

Chapter 20. Comparing Maps with Other Tools (SWOT & BMC)

One of the big barriers to learning a new tool, like Wardley Maps, is not knowing if it will add more value than the tools you’ve…

May 28

Chapter 20. Comparing Maps with Other Tools (SWOT & BMC)

May 28

Chapter 19. Mapping an Industry (Shipping)

Global trade exploded after World War II but this was less to do with the plethora of bilateral agreements friendly nations signed between…

May 21

Chapter 19. Mapping an Industry (Shipping)

May 21

Chapter 18. On False Maps

If you mention maps many organisations claim they already have them — road maps, process maps, customer journey maps etc. — it can seem as…

May 13

Chapter 18. On False Maps

May 13

Chapter 16. It’s All About The Challenge

In 1558 Nicolò Zeno, an Italian nobleman from the Republic of Venice, published a map he had discovered in the storeroom of his family…

Apr 15

Chapter 16. It’s All About The Challenge

Apr 15

Chapter 15. Wardley Maps, Made Simple

“Normally in military conflicts or even in games like chess we have some means of visualising the landscape through a map, whether it’s the…

Apr 8

Chapter 15. Wardley Maps, Made Simple

Apr 8

Chapter 14. Maps are Weapons

During the first world war a company of Italian troops were camped in the Alps. Their commanding officer sent a small group on a scouting…

Apr 2

Chapter 14. Maps are Weapons

Apr 2

Chapter 13. Landscapes as Force Multipliers

“During a crisis, when you are caught up in a battle that will determine the outcome of the war” wrote Fujifilm CEO Shigetaka Komori, the…

Mar 26

Chapter 13. Landscapes as Force Multipliers

Mar 26

Chapter 12. The Hierarchy of Strategic Thinking

“Why would an organisation not want to see the landscape they’re competing in?” — Simon Wardley

Mar 18

Chapter 12. The Hierarchy of Strategic Thinking

Mar 18

Chapter 11. The Art of War, Rebooted

“Everything that needs to be said has already been said. But since no one was listening, everything must be said again” ― André Gide

Mar 12

Chapter 11. The Art of War, Rebooted

Mar 12

Principles for Making Your Organisation Easier to Run

Nov 10, 2023

Principles for Making Your Organisation Easier to Run

Nov 10, 2023

Marcus Guest

Marcus Guest

Govern the state by being straightforward; And wage war by being crafty. — Laozi, Tao Te Ching marcus@powermaps.net PowerMaps.net

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