Chapter 6. Honda B: Miscalculations and Mistakes

  1. Honda leveraged their success in Japan to enter the US (to increase the variety of markets they operated in, which would protect them from failure in any one of them)
  2. They sent a small team to the US with a limited amount of resources (so any failure would be survivable for the Honda group as a whole)
  3. The lack of a fixed plan forced the Executives to be aware of opportunities as they arose and respond accordingly (selecting what works in the local context).

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