Marcus GuestChapter 16. It’s All About The ChallengeIn 1558 Nicolò Zeno, an Italian nobleman from the Republic of Venice, published a map he had discovered in the storeroom of his family…6 min read·2 days ago----
Marcus GuestChapter 15. Wardley Maps, Made Simple“Normally in military conflicts or even in games like chess we have some means of visualising the landscape through a map, whether it’s the…21 min read·Apr 8, 2024----
Marcus GuestChapter 14. Maps are WeaponsA small group of Hungarian troops were camped in the Alps during the First World War. Their commander, a young lieutenant, decided to send…9 min read·Apr 2, 2024----
Marcus GuestChapter 13. Landscapes as Force Multipliers“During a crisis, when you are caught up in a battle that will determine the outcome of the war” wrote Fujifilm CEO Shigetaka Komori, the…6 min read·Mar 26, 2024----
Marcus GuestChapter 12. The Hierarchy of Strategic Thinking“Why would an organisation not want to see the landscape they’re competing in?”— Simon Wardley8 min read·Mar 18, 2024----
Marcus GuestChapter 11. The Art of War, Rebooted“Everything that needs to be said has already been said. But since no one was listening, everything must be said again” ― André Gide7 min read·Mar 12, 2024----
Marcus GuestUse a systematic mechanism of learning — have a bias towards data (Learning I)https://vimeo.com/878256974?share=copy2 min read·Oct 26, 2023----
Marcus GuestThe Benefits of Mapping“Instead of using multiple different ways of explaining the same thing between different functions of the company then try to use one. A…5 min read·Oct 25, 2023----
Marcus GuestUse Appropriate Methods (Development IV)At the collapse of the USSR a theory emerged in the West arguing that we had reached the ‘end of history’. Liberal democracy, it claimed…4 min read·Oct 19, 2023----