A few weeks ago I wrote about how companies using Wardley Maps (well) for strategy, execution and organisational improvement often seem to be operating a decade or more ahead of others in the game. I discussed how the ‘Pioneer-Settler-Town Planner’ model in the Wardley Maps method (organising around different attitudes…

source: Simon Wardley

In any large organisation there are people building things that already exist somewhere else in the organisation. They’re not doing this because they’re evil or stupid. They’re doing this because they simply have no systematic way of knowing what other silos in the organisation are doing.

Left unchecked this situation…

An organisation creates value by satisfying the needs of users (customers, shareholders, employees, communities etc). In return users give organisations what they need (money, investment, commitment, support etc.). …

To be successful in business you need to take your user’s perspective. This means seeing through the eyes of the people you have to delight if you want good outcomes from your work.

Many organisations (though not all) do recognise the importance of customers (i.e. those who give you money)…

Marcus Guest

Govern the state by being straight-forward; wage war by being crafty. — Laozi

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