Chapter 20. Comparing Maps with Other Tools (SWOT & BMC)One of the big barriers to learning a new tool, like Wardley Maps, is not knowing if it will add more value than the tools you’ve…May 28, 2024May 28, 2024
Chapter 19. Mapping an Industry (Shipping)Global trade exploded after World War II but this was less to do with the plethora of bilateral agreements friendly nations signed between…May 21, 2024May 21, 2024
Chapter 18. On False MapsIf you mention maps many organisations claim they already have them — road maps, process maps, customer journey maps etc. — it can seem as…May 13, 20241May 13, 20241
Chapter 16. The Importance of ChallengeIn 1558, Venetian nobleman Nicolò Zeno published a map he found in his family’s archives. It was created by his ancestors during their…Apr 15, 2024Apr 15, 2024
Chapter 15. Wardley Maps, Made Simple“Normally in military conflicts or even in games like chess we have some means of visualising the landscape through a map, whether it’s the…Apr 8, 20242Apr 8, 20242
Chapter 14. Maps are WeaponsDuring the first world war a company of Italian troops were camped in the Alps. Their commanding officer sent a small group on a scouting…Apr 2, 2024Apr 2, 2024
Chapter 13. Landscapes as Force Multipliers“During a crisis, when you are caught up in a battle that will determine the outcome of the war” wrote Fujifilm CEO Shigetaka Komori, the…Mar 26, 2024Mar 26, 2024
Chapter 12. The Hierarchy of Strategic Thinking“Why would an organisation not want to see the landscape they’re competing in?” — Simon WardleyMar 18, 2024Mar 18, 2024
Chapter 11. The Art of War, Rebooted“Everything that needs to be said has already been said. But since no one was listening, everything must be said again” ― André GideMar 12, 2024Mar 12, 2024