Marcus Guest – Medium

Marcus Guest

Chapter 23. The Economic Rules of the Game: Competitors

Climate changes a physical landscape. A river that can only be crossed by boat in summer may freeze in winter, making it possible to cross…

1d ago

Chapter 23. The Economic Rules of the Game: Competitors

1d ago

Part Three: Chapter 21. Reading the Flow of Events

“The future is already here — it is just not very evenly distributed” — William Gibson

1d ago

Part Three: Chapter 21. Reading the Flow of Events

1d ago

Chapter 22. The Sequence of Economic and Social Change

Progress is commonly understood to unfold through the invention of a technological marvel that’s gradually adopted by the market, which…

5d ago

Chapter 22. The Sequence of Economic and Social Change

5d ago

Chapter 20. Comparing Maps with Other Tools (SWOT & BMC)

One of the big barriers to learning a new tool new is the uncertainty about whether it will provide more value than the tools you’re…

May 28, 2024

Chapter 20. Comparing Maps with Other Tools (SWOT & BMC)

May 28, 2024

Chapter 19. Mapping an Industry

After World War II global trade exploded, with a plethora of bilateral agreements between friendly nations and the signing of the…

May 21, 2024

Chapter 19. Mapping an Industry

May 21, 2024

Chapter 18. On False Maps

If you mention maps many organisations claim they already have them — road maps, process maps, customer journey maps etc. — it can seem as…

May 13, 2024

Chapter 18. On False Maps

May 13, 2024

Chapter 16. The Importance of Challenge

In 1558, Venetian nobleman Nicolò Zeno published a map he found in his family’s archives. It was created by his ancestors during their…

Apr 15, 2024

Chapter 16. The Importance of Challenge

Apr 15, 2024

Chapter 15. Wardley Maps, Made Simple

“Normally in military conflicts or even in games like chess we have some means of visualising the landscape through a map, whether it’s the…

Apr 8, 2024

Chapter 15. Wardley Maps, Made Simple

Apr 8, 2024

Chapter 14. Maps are Weapons

During the first world war a company of Italian troops were camped in the Alps. Their commanding officer sent a small group on a scouting…

Apr 2, 2024

Chapter 14. Maps are Weapons

Apr 2, 2024

Chapter 13. Landscapes as Force Multipliers

“During a crisis, when you are caught up in a battle that will determine the outcome of the war” wrote Fujifilm CEO Shigetaka Komori, the…

Mar 26, 2024

Chapter 13. Landscapes as Force Multipliers

Mar 26, 2024

Marcus Guest

Marcus Guest

Govern the state by being straightforward; And wage war by being crafty. — Laozi, Tao Te Ching marcus@powermaps.net PowerMaps.net

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