Introduction: Why “Best Practices” Hold You Back

  1. Decision-makers in Russian organisations, who believe they can reduce their risk of failure by imitating what leading Western firms did (and blaming any failure to produce similar results on their staff for poor implementation)
  2. But it also benefits management consultants, who are selling the same ‘best practices’ to your rivals (thereby diluting any competitive advantage you hoped to gain and making you susceptible to the next ‘big thing’ the now more powerful consultancies will be pitching you)
  3. And finally, the obsession with copying Western “best practices” benefits the Western organisations themselves, whose reputations as market leaders are further enhanced (enabling them to attract the talent, capital and customers needed to keep them ahead).



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Marcus Guest

Marcus Guest


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