List: Out-Think, Out-Move | Curated by Marcus Guest

Dec 20, 2024
22 stories
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Out-Think, Out-Move
Marcus Guest
Introduction: Why “Best Practices” Are Holding You BackAs did many others, I started writing a book when COVID-19 struck. When our certainties are challenged — such as, people must go to an…
Jun 29, 2022
Jun 29, 2022
Marcus Guest
Chapter 1. Stop Making Strategic PlansIn late 2020 I met with an executive from a leading retailer. While waiting, I had the chance to review the company’s strategy which…
Sep 1, 2021
Sep 1, 2021
Marcus Guest
Chapter 2. Adapt or DieFor anyone who believed the world was a predictable place, where plans could be made and executed easily, the 2020s would have come as a…
Sep 8, 2021
Sep 8, 2021
Marcus Guest
Chapter 3. Pal’chinskii’s PrinciplesIn 2002, a SARS outbreak — another coronavirus — struck Asia and sparked fears of a global pandemic. Mistakes⁠[1] were made in the…
Sep 15, 2021
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Sep 15, 2021
1
Marcus Guest
Chapter 4. Ashby’s Law of Requisite VarietyPal’chinskii’s first principle[⁠1] urged us to experiment with a variety of ideas to increase the chances of success and this was echoed…
Sep 22, 2021
Sep 22, 2021
Marcus Guest
Chapter 5. Innovating Out of a Crisis“A peak always conceals a treacherous valley” — Shigetaka Komori. Former chairman and CEO, Fujifilm⁠[1]
Sep 29, 2021
Sep 29, 2021
Marcus Guest
Chapter 6. Miscalculations, Mistakes and SerendipityThe West often seems reluctant to learn from the East. For example, many Western leaders ignored the strategies deployed by Asia nations in
Oct 13, 2021
Oct 13, 2021
Marcus Guest
Chapter 7. Time as a Strategic WeaponWhat lessons could British manufacturers in the US motorbike market have learned from the Eastern approach to strategy to face down the…
Mar 20, 2022
Mar 20, 2022
Marcus Guest
Chapter 8. The Eastern Approach to StrategyAt the time of writing Sun Tzu’s The Art of War was number 4 on Amazon’s ‘Strategy & Competition’[⁠1] bestseller list. Why many modern…
Oct 20, 2021
Oct 20, 2021
Marcus Guest
Chapter 9. The Western Approach to StrategyThe West has long enjoyed global supremacy. Beginning in the late 18th century, the Industrial Revolution — followed by a series of further…
Nov 3, 2021
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Nov 3, 2021
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Marcus Guest
Chapter 10. Strategy for an Uncertain WorldThe problem isn’t that some people are playing checkers while others are playing chess; the problem is that we’re playing chess while…
Sep 5, 2022
Sep 5, 2022
Marcus Guest
Chapter 11. The Art of War, Rebooted“Everything that needs to be said has already been said. But since no one was listening, everything must be said again” ― André Gide
Mar 12
Mar 12
Marcus Guest
Chapter 12. The Hierarchy of Strategic Thinking“Why would an organisation not want to see the landscape they’re competing in?” — Simon Wardley
Mar 18
Mar 18
Marcus Guest
Chapter 13. Landscapes as Force Multipliers“During a crisis, when you are caught up in a battle that will determine the outcome of the war” wrote Fujifilm CEO Shigetaka Komori, the…
Mar 26
Mar 26
Marcus Guest
Chapter 14. Maps are WeaponsDuring the first world war a company of Italian troops were camped in the Alps. Their commanding officer sent a small group on a scouting…
Apr 2
Apr 2
Marcus Guest
Chapter 15. Wardley Maps, Made Simple“Normally in military conflicts or even in games like chess we have some means of visualising the landscape through a map, whether it’s the…
Apr 8
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Apr 8
2
Marcus Guest
Chapter 16. It’s All About The ChallengeIn 1558 Nicolò Zeno, an Italian nobleman from the Republic of Venice, published a map he had discovered in the storeroom of his family…
Apr 15
Apr 15
Marcus Guest
Chapter 17. The (Many) Benefits of Mapping“Instead of using multiple different ways of explaining the same thing between different functions of the company then try to use one. A…
Oct 25, 2023
Oct 25, 2023
Marcus Guest
Chapter 18. On False MapsIf you mention maps many organisations claim they already have them — road maps, process maps, customer journey maps etc. — it can seem as…
May 13
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May 13
1
Marcus Guest
Chapter 19. Mapping an Industry (Shipping)Global trade exploded after World War II but this was less to do with the plethora of bilateral agreements friendly nations signed between…
May 21
May 21