Marcus GuestChapter 27. The Deadly Problem of Inertia, or Resistance to ChangeThere are two types of mistakes: mistakes of commission — things we did but shouldn’t have — and mistakes of omission — things we should…Apr 14Apr 14
Marcus GuestChapter 26. The Rules of the Game on Speed of ActionEvolution often evokes thoughts of slow, gradual progress — and while that’s true much of the time, there are also periods when change is…Apr 10Apr 10
Marcus GuestChapter 25. Financial Implications of the Rules of the GameThe constantly changing nature of the Landscapes we all operate in has significant financial implications for our organisations — and some…Apr 5Apr 5
Marcus GuestChapter 24. How the Rules of the Game Affect ComponentsIt’s easy to fool ourselves into thinking that the way things are today is how they’ll stay tomorrow. But the only constant is change…Mar 311Mar 311
Marcus GuestChapter 23. The Economic Rules of the Game: CompetitorsClimate changes a physical landscape. A river that can only be crossed by boat in summer may freeze in winter, making it possible to cross…Mar 20Mar 20
Marcus GuestChapter 22. The Sequence of Economic and Social ChangeProgress is commonly understood to unfold through the invention of a technological marvel that’s gradually adopted by the market, which…Mar 16Mar 16
Marcus GuestPart Three: Chapter 21. Reading the Flow of Events“The future is already here — it is just not very evenly distributed” — William GibsonMar 20Mar 20
Marcus GuestChapter 20. Comparing Maps with Other Tools (SWOT & BMC)One of the big barriers to learning a new tool new is the uncertainty about whether it will provide more value than the tools you’re…May 28, 2024May 28, 2024
Marcus GuestChapter 19. Mapping an IndustryAfter World War II global trade exploded, with a plethora of bilateral agreements between friendly nations and the signing of the…May 21, 2024May 21, 2024
Marcus GuestChapter 18. On False MapsIf you mention maps many organisations claim they already have them — road maps, process maps, customer journey maps etc. — it can seem as…May 13, 20241May 13, 20241
Marcus GuestChapter 17. The Top Ten Most Common Business Problems You Can Solve Quickly With Mapping“Instead of using multiple different ways of explaining the same thing between different functions of the company then try to use one. A…Oct 25, 2023Oct 25, 2023
Marcus GuestChapter 16. The Importance of ChallengeIn 1558, Venetian nobleman Nicolò Zeno published a map he found in his family’s archives. It was created by his ancestors during their…Apr 15, 2024Apr 15, 2024
Marcus GuestChapter 15. Wardley Maps, Made Simple“Normally in military conflicts or even in games like chess we have some means of visualising the landscape through a map, whether it’s the…Apr 8, 20242Apr 8, 20242
Marcus GuestChapter 14. Maps are WeaponsDuring the first world war a company of Italian troops were camped in the Alps. Their commanding officer sent a small group on a scouting…Apr 2, 2024Apr 2, 2024
Marcus GuestChapter 13. Landscapes as Force Multipliers“During a crisis, when you are caught up in a battle that will determine the outcome of the war” wrote Fujifilm CEO Shigetaka Komori, the…Mar 26, 2024Mar 26, 2024
Marcus GuestChapter 12. The Hierarchy of Strategic Thinking“Why would an organisation not want to see the landscape they’re competing in?” — Simon WardleyMar 18, 2024Mar 18, 2024
Marcus GuestPart Two: Chapter 11. The Art of War, Rebooted“Everything that needs to be said has already been said. But since no one was listening, everything must be said again” ― André GideMar 12, 2024Mar 12, 2024
Marcus GuestChapter 10. Strategy for an Uncertain WorldThe problem isn’t that some people are playing checkers while others are playing chess; the problem is that we’re playing chess while…Sep 5, 2022Sep 5, 2022
Marcus GuestChapter 9. The Western Approach to StrategyThe West has long enjoyed global supremacy. Beginning in the late 18th century, the Industrial Revolution — followed by a series of further…Nov 3, 20211Nov 3, 20211
Marcus GuestChapter 8. The Eastern Approach to StrategyAt the time of writing Sun Tzu’s The Art of War was number 4 on Amazon’s ‘Strategy & Competition’[1] bestseller list. Why many modern…Oct 20, 2021Oct 20, 2021