What do ‘next generation’ organisations do that you don’t?

Wardley’s Doctrine: 40 universally-useful principles for increasing an organisation’s Adaptivity Intelligence (AQ)

Executives often complain that they have the right strategy but lack the right people or organsiational culture to execute it. While it’s easier (and cheaper) to change your strategy than change your people many organisations could certainly benefit from becoming better executors than they are today. This is why ‘transformation’ programs are so popular in businesses today.

However, many ‘transformation’ programs are little more than re-arranging deck-chairs on the Titanic: it looks pretty but ultimately doesn’t tackle the real challenge your ship faces. If you really want to change course then stop messing about with structure and start increasing your organisation’s Adaptivity Intelligence (AQ): its ability to respond to change.

AQ is developed by adopting 40 universally-useful principles that any organisation can adopt. These principles are derived from Wardley Maps and have been tested with ‘Next Gen firms’ in Silicon Valley to identify the skills, habits and practices that give them an edge over ‘traditional firms’. It isn’t just WHAT you do that matters, but HOW you do it as well. With a higher-AQ you’ll act faster and be more profitable than your slower-moving rivals.

I’ll be introducing many of these principles over the coming weeks, grouped in six categories (Communication, Development, Operations, Structure, Learning, and Leading). If you adopt even a few of these you’ll improve your organisation’s AQ and develop a comparative advantage over rivals, without needing to spend millions on the latest change management fad.




Govern the state by being straight-forward; wage war by being crafty. — Laozi

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

How to protect your team from a toxic manager.

Here’s how to flip the odds in favour of your digital transformation

Dear Leader: Being a Broken Record is Par for the Course

The Agile Retrospective: Overview & Techniques

Creating a Safe Environment for Critical Thinking to Flourish

Critical thinking requires psychological safety first

Journal #1 for Ideas in Antiquity

The power and potential of People Analytics

The COVID-19 heralds a new era in which Africa must move away from distraction to create its model…

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Marcus Guest

Marcus Guest

Govern the state by being straight-forward; wage war by being crafty. — Laozi

More from Medium

Quality User Documentation, a sine qua non to Product life-cycle.

AIOps vs Observability

Cost of Non Compliance of Quality

How to measure team performance without sprints? — Other Replies.